Cookie Policy

Essential/Strictly Necessary Cookies

Necessity: Required for the Platform to function properly

These cookies are necessary for core functionality and cannot be disabled. They include:

• Session Cookies: Maintain your login session and user authentication
• Security Cookies: Detect and prevent fraudulent activities and unauthorized access
• Preference Cookies: Remember your account preferences
• CSRF Protection: Prevent cross-site request forgery attacks

Retention: Session cookies are deleted when you close your browser. Some persist for up to 1 year.

Analytics & Performance Cookies

Necessity: Optional - Improve platform performance

These cookies help us understand how you use the Platform and identify areas for improvement:

• Google Analytics Cookies: Track page views, user behavior, bounce rates, and session duration
• Performance Monitoring: Monitor website speed, server response time, and error rates
• User Journey Tracking: Understand the path users take through the Platform
• A/B Testing Cookies: Test different versions of pages to improve user experience

Retention: Typically retained for 2 years. Data is anonymized and aggregated.

Preference & Functionality Cookies

Necessity: Optional - Enhance user experience

These cookies remember your choices and preferences to personalize your experience:

• Language Preferences: Remember your preferred language
• Theme Preferences: Save light/dark mode settings
• Display Preferences: Remember grid vs. list view preferences
• Saved Searches: Store recent searches and filters
• Favorite Properties: Remember saved or bookmarked listings
• Currency Selection: Store your preferred currency for pricing

Retention: Typically retained for up to 1 year.

Marketing & Advertising Cookies

Necessity: Optional - Deliver targeted advertising

These cookies track your interests and browsing behavior to deliver personalized ads:

• Facebook Pixel: Tracks conversions and user interactions for Facebook ads
• Google Ads Cookies: Track ad engagement and conversion metrics
• Remarketing Cookies: Show you relevant ads based on previously visited properties
• Social Media Cookies: Enable social sharing functionality and track engagement
• Third-Party Advertising: Partner networks use cookies to show targeted ads

Retention: Typically retained for 30 days to 2 years depending on the provider.

Third-Party Cookies

Third-party services embedded on our Platform (payment processors, analytics providers, social media) may also set their own cookies. We do not control these cookies and encourage you to review their cookie policies.

Browser Settings

You can control cookies through your browser settings. Most modern browsers provide options to:

• View cookies stored on your device
• Block all cookies or specific types
• Delete cookies when you close the browser
• Disable third-party cookies
• Receive notifications before cookies are set

Instructions by Browser

Do Not Track (DNT)

Most browsers allow you to set a "Do Not Track" (DNT) signal. While we respect your privacy preferences, we may not be able to honor DNT requests from all third-party services. However, we will attempt to limit tracking when DNT is enabled.

Opt-Out Tools

You can use third-party opt-out tools to control targeted advertising:

• Network Advertising Initiative (NAI): optout.networkadvertising.org
• Digital Advertising Alliance (DAA): optout.aboutads.info
• Your Online Choices: youronlinechoices.com

Initial Consent

When you first visit the Platform, we display a cookie consent banner asking for your permission to use non-essential cookies. This banner provides:

• Option to accept all cookies
• Option to accept only essential cookies
• Link to this Cookie Policy for more information
• Access to detailed cookie preferences

Manage Preferences

After providing initial consent, you can modify your cookie preferences at any time by:

• Clicking the cookie settings link in the footer of the Platform
• Accessing your account preferences and privacy settings
• Using the cookie management tool in your browser

Consent Records

We maintain records of your cookie consent preferences and respect them on all future visits. If you clear your browser cookies, you may be asked to provide consent again.

GDPR Compliance (EU)

Under the General Data Protection Regulation (GDPR), you have the right to:

• Know what cookies we use and their purposes
• Withdraw consent for non-essential cookies at any time
• Access information about data collected via cookies
• Request deletion of cookie data
• Lodge complaints with your data protection authority

CCPA Compliance (California)

Under the California Consumer Privacy Act (CCPA), California residents have the right to:

• Know what information we collect, including via cookies
• Request deletion of information
• Opt-out of the "sale" of personal information
• Request specific information in a portable format

Other Jurisdictions

We comply with cookie and privacy laws in all jurisdictions where we operate, including POPIA (South Africa), PIPEDA (Canada), and other regional regulations.

External Services

The Platform integrates with third-party services that may set their own cookies:

• Google Analytics: Website analytics and traffic tracking
• Facebook Pixel: Ad conversion tracking and audience building
• Stripe/PayPal: Payment processing
• Intercom: Customer support chat
• Social Media: Share buttons and login integrations

Not Our Responsibility

We are not responsible for the cookie practices of third-party services. We recommend reviewing their privacy policies and cookie policies directly. You can opt-out of many third-party tracking mechanisms through their own settings.

Web Beacons & Pixels

In addition to cookies, we may use web beacons (pixel tags), clear GIFs, or similar tracking technologies. These are invisible graphics that help us track page visits and user behavior.

Mobile Apps & Local Storage

Mobile applications may use local storage, app caches, or similar technologies to store data locally on your device. These work similarly to cookies but may have different management options. Refer to your device settings to manage app data.

Fingerprinting

We may use device fingerprinting (analyzing device characteristics like browser type, OS, screen resolution) for security and fraud prevention purposes, not for tracking.